Levi-Strauss’ bricolage describes a world where objects are capable of ‘infinite extension’ as basic elements can be used in a variety of improvised combinations to generate new meanings within them.
Objects together with meanings constitute signs, when the bricoleur re-locates the significant object in a different position within that discourse, using the same overall repertoire of signs, or is placed within a different total ensemble, a new discourse is constituted, and a different message conveyed.
By experimenting with the arrangement of symbols and the messages connected to them, can new, improved or updated narratives be created that determine lifestyle present and future in contemporary culture?
With reference to Berger, Levi-Strauss, Barthes, Hebdige, Thornton.
