The modern sphere of youth culture has a reputation for being more materialistic than ever before and postmodern phenomenon such as digital technology and pop culture have become the catalyst for which markets are designed and obsessions are fed. With postmodern perspective coming into play with popular culture, lifestyle choices are more centered around mass consumption than ever. Clothes, speech, leisure, home etc, are regarded as indicators of the sense of style of the owner. Levi-Strauss (1966) identified that groups intentionally fabricate visual ensembles that distinguish them from their surrounding culture. The ways in which subcultural styles are constructed can be explained by the concept of ‘bricolage’.
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